Iraq is an emerging market with a growing hospitality sector. As the country continues to rebuild and stabilize, there is increasing demand for hotels, restaurants, and coffee shops solutions, creating a ripe market for suppliers to tap into. Situated at the crossroads of the Middle East, Iraq serves as a strategic gateway for businesses looking to access markets in neighboring countries. An international exhibition held in Iraq can attract participants and visitors from across the region, fostering cross-border business connections. The Iraqi government is actively working to promote investment and economic development, including initiatives aimed at boosting the tourism and hospitality sectors. Iraq has a youthful population, with a large percentage under the age of 30. This demographic trend bodes well for the hospitality sector, as young consumers often have a higher propensity to spend on leisure activities, dining out, and travel experiences. Iraq possesses significant tourism potential, thanks to its rich cultural heritage, historical sites, and natural attractions. As the country continues to stabilize and improve security conditions, there is growing interest from both domestic and international tourists, driving demand for accommodation, dining, and entertainment options.